Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer's mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. Jeffrey Salkin. By clicking Receive Essay, you agree to our, Narrative Essay Example: Medicine As ACareer, How To Become A Veterinarian Essay Example, Lululemon Athletica Inc. Business Analysis Essay, Essay On Importance Of Financial Education (Stock Market), Get Back to What You Love Advertisement Analysis Essay, Critical Thinking: An Important Aspect Of Engineers' Career Article Summary, The Impact of Food Advertising on Childhood Obesity Essay Sample. The SlideShare family just got bigger. She tackles a very important argument in her essay. The author of this commercial is looking into the perspective of the audience and seeing what would persuade the audience the best. Using tactics such as showing the bond of relationships, expressing the American dream, and emotionally conveying a story that reaches viewers emotions with a powerful message that every human being can relate to in an extremely clever presentation showcasing a puppy and a horse was very brilliant. The commercial ends with a clip of Steve Carell trying to imitate Cardi B's way of saying okay, which he did not do very well. Most of these adverts result in positive outcomes and success stories. Co-staring the target audience; young men. May 4, 2020. https://ivypanda.com/essays/super-bowl-commercial-analysis/. VNET1 uses the following address spaces: 10.10.1.0/24 10.10.2.0/28 VNET1 contains the following. May 4, 2020. https://ivypanda.com/essays/super-bowl-commercial-analysis/. Bud Light Seltzer's Super Bowl ad spotlights its new line of hard soda and stars celebrity chef Guy Fieri. Lastly, I will discuss the way Pathos was used in this commercial to appeal to a broader audience. This commercial uses a lot of different ways to persuade the audience. In order for the commercial to have logos in it, it would have to have facts in the commercial, showing us that it is a given fact that "football is family". Constant bombardments of advertisements are shown to the general public. In just one minute and thirty-three seconds this advertisement managed to represent the situation that many kids are facing. The crusade messages targeted people from the grass roots through face book and twitter. Rhetorical Analysis of Super Bowl 2016 Coke Commercial Teach Argument 16.7K subscribers 188K views 6 years ago This is a rhetorical analysis of the CocaCola Super Bowl commercial,. Lettitor, @ 2019 - The Other Press. The author is communicating to the audience like they are really good friends because the commercial fits in with how humans socialize and interact with each other. Opinions The dialogue starts off with a goofy and sarcastic tone, and the featured celebrities help amplify that emotion. Anger? The commercial for Charmin toilet paper with the Charmin bears is an effective use of rhetoric because it makes you laugh, it gives examples of the toilet paper, and it creates trust., Beer advertisements are everywhere. His son comes with his Audi R8 and he gives the car keys to his dad to drive it. Activate your 30 day free trialto unlock unlimited reading. February 9, 2021. We know rhetorical analysis is so much bigger than labeling a few appeals: its about understanding the power of the message in the context that its delivered. Super Bowl Commercials work with numerous products by defining public redress based on demographic and psychographic propositions in order to reach the target audience effectively. The commercials purpose was to promote the Audi R8 car. A lot of those look up to Cardi B and Lil Jon. I will choose the 84 Lumber Super Bowl Commercial . They aim to captivate the audience through rhetorical devices such as emotional appeals, humor, uniqueness, etc. I choose a Super Bowl commercial put out by Budweiser depicting a feel-good message about drunk driving. The ads appeal to logos is entertaining and subtle. The results were then compared to. This means that the outcome of the advert depends on careful environment analysis and collective agreements between the shoppers and the advertisers. Sign up in class. Did you feel sadness? Sign up on the google doc spreadsheet sent, out. Tough people think positively. The fathers act of giving an origami gum wrapper to his daughter is repeated through different stages of the daughters life: at her birthday, at the beach, at the ball game, at the house with a date, and an emotional moment ending with the fathers discovery that she has always kept the origami birds in a special box. Have you ever seen a commercial that, for some obscure reason, stuck with you for a long time? The top five are emblematic of recent and long-standing trends in Super Bowl commercials: highly competitive Rocket and Amazon at the top, followed by Doritos/Cheetos Flamin' Hot, which used. 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But. But according to Tucker, the stars are only meant to enhance the brand's inclusive messaging, not detract from it. Get professional help and free up your time for more important things. When you laugh at something or even just feel emotion and connect to something then you tend to remember things better. If you are new to the idea of the rhetorical situation, fear not! Barack Obamas presidential bid, campaign, success, and inauguration became a reality based on online publicity and promotional tactics. Watch 2012 Super Bowl Commercials Super Bowl 2012 Ads / Commercials. ensure the integrity of our platform while keeping your private information safe. AUDIENCE: Now that we know more about the speaker, what does that tell us about the intended audience? An Argument Analysis for 05.03; Lesson 6 Plate Tectonics Geology's Unifying Theory Part 2; . Bruce Springsteen in a Jeep commercial that aired during the Super Bowl. It does so by displaying a multitude of common adversities in today's society and the way's in which technology has helped them. By using it, you accept our. They package the candidates and brand position them for the diaspora to make rational decisions. It appears that you have an ad-blocker running. They have earned a spot on the commercial list for the world famous NFL Super Bowl, which over the years has become a spot that is highly respectable. In the advertisement it uses the three tools of ethical persuasion: logos, ethos, and pathos. By offering a human relation throughout itself, a commercial can link with the masses as though it's speaking to the individual viewer on an equal level. These food outlets serve vegetables and salads since they target vegan consumers. Contact, News Arguably Americas most beloved drink of all; beer, is shared and drank for many various occasions worldwide. For example, in the 1 minute commercial, a . Thus, these essays are of lower quality than ones written by experts. It is ethos because the author is using social persuasion by putting celebrities in the commercial. an access key a role assignment, Question 14 of 28 You have an Azure Storage account named storage1. Need a custom Critical Writing sample written from scratch by When watching this commercial rhetorically, you see things that many normal viewers would not and how well directed this piece of work really is. According to Nora, these pictures should be published in order to teach the readers a lesson. The Coca-Cola Company has been very strong in the advertisement department over the years and has made many sales on impulse alone. In todays world, advertisements can be seen almost everywhere from enormous billboards along highways to a diminutive ads on a phone. Logos is demonstrated because the man in the commercial compares Pepsi to things that your typical person would enjoy. Humour student. He misses it and he just stares at a wall and doesnt talk to anybody. The strongest version of this ad in recent times, Teen pregnancy is one of the most serious issues in the American society. The database is updated daily, so anyone can easily find a relevant essay example. For many years, companies have utilized advertising as a useful tool to promote their brands, convey a message, or sell their products. One way that is used the most and is in some ways very controversial is use of sex to sell products, Advertising is a form of marketing that companies use to persuade an audience to purchase a product. What is he known for? Notably, it uses legality in publicizing products ranging from politics, fashion and consultancy, fast food services, jobs, mortgages and retirement benefit packages, and cars. I say that because the main characters are an old man and his son. Guinness has made an ad that puts a twist on everyday objects and phrases, uses colors of phones to create an image, and uses appeals to persuade people into getting a stout., Advertisements are all over the place. I think that puppies are adorable and I want one every day, it is the most exciting moment ever when I see shooting stars, and a child laughing, how could that not be okay. Everyone one loves a story about cute puppies and friendship. Featuring these celebrities in the commercial shows how ethos can be used to bring in more customers. 2020. And of course they are selling their product. I aimed to determine the overall purpose and stating whether or not the commercial was effective in persuading, The commercial draws on the bond between a man and his best friend. As she receives the soda, she says, "OKURRR," which is also something she is very well known for. The idea behind an informative advert is to express its product in as few words as possible but then achieve the desired result in a restricted period (Anderson, 2010). 1984 Rhetorical Analysis In this passage from 1984 by George Orwell, Winston is admiring the prole woman below hanging diapers because she loves her family and will even ignore the care of her own body to be helpful towards her family. Are those people likely to be watching the Super Bowl? Microsoft's 2014 Super Bowl commercial, "Empowering", draws on Kairos by drawing attention to the multiple ways in which modern technology helps better society. (2020, May 4). Anderson, E. (2010). The Super Bowl commercial "Football is Family" is an outstanding example to promote football. This year's Super Bowl had an average household rating of 49.0 according to press reports. Select only one answer. W+K thus secured search engine keywords that would direct users to the commercial when searching for Super Bowl commercials in order to generate buzz. Video screengrab. In conclusion, the Chevrolet Silverado commercial A Boy and His Dog is an extremely effective commercial. Weve been in a lockdown for two years, with people busting at the seams to get out and experience life and live. Cardi B and Lil Jon are both very popular celebrities. super Bowl Commercial Analysis Rhetorical Analysis of Super Bowl Commercials Directions: 1. An advertisement in the Super Bowl costs several million dollars because the, They have a cute, heart-warming Labrador puppy as the main character, and they know it will appeal to the emotions of nearly all the viewers. During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Whether you answered yes or no, this series of questions is meant to demonstrate how Ethos, Pathos, and Logos are used in everyday advertising. They clearly report on behalf of companies that offer such services. James Winland Mrs. Barnes Rhetoric A 15 February 2017 J Superbowl Commercial Rhetorical Analysis Soapstone Speaker: Buick/Odell Occasion: Superbowl 50 ad Audience: Men and women watching the superbowl Purpose: To make sure Buick runs through the peoples minds before buying a car Cardi B OKURRR Superbowl PEPSI AD. YouTube, uploaded by Sportz Channel, 3 Feb. 2019, www.youtube.com/watch?v=wTZ_ICNJA5o. What kind of audience might be interested in this product? That way, when people are shopping, theyll see bottles or cans of Coke and subconsciously remember how happy and pleasant those Coca-Cola ads made them feel. Banks mortgage their products through the same means to reach out to the wider clientele. Copyright 2023 - IvyPanda is operated by, Continuing to use IvyPanda you agree to our, Macroeconomics: Demand of Super Bowl Tickets, Tricks of the Dorito Super Bowl Advertising, Super Bowl 2016 Commercials: Bud Light Beer, Public Relations and Sponsorships: Emirates Airlines and the NFL in 2020 Super Bowl, Advertising Research Essence: Twisters Restaurant and Coca-Cola. They all have their target audience who they have specifically designed the ad for. The advertisement uses; physical . The author put common popular trends that everyone loves, like puppies, into this commercial so that everyone can agree to it, not just a specific type of culture or person, everyone. With the featured celebrities, Pepsi executed this commercial well, using all three appeals to attract more customers. Coca-Cola presented its commercial Love Story during this past Super Bowl. Something else that the author did in this commercial to make the audience feel a certain way is, putting Cardi B and Lil Jon in it. What should, Question 16 of 28 You have an Azure Storage account named storage1. But not all advertisements are successful. When the guy who asked if Pepsi was okay asked if puppies were okay, if a shooting star was okay or a child laughing is okay, he was using reasoning to a general audience. Which ads did you use? Students may have never considered the value (yes, I mean $$) of building brand loyalty or the cultural relevance of patriotic imagery. Website by Aroma Web Design, Pascal Siakam deserves a spot on an All-NBA, Vancouver Canucks looking to end their season on, Canucks playoff hopes are bleak after back-to-back losses, Fresh leadership for the Conservative party, J-Pop Spotlight: Stay home and they will come, Lots of catching up: Last Week Tonight with, Managing anxiety after two years of the pandemic, The theme for this Federal Budget 2022 should, Communication is key so we should teach it, Shocking reveal: Days off arent actually meant for, Remembering the 1982 FIFA World Cup in Espaa, Confidence, supply and the fear of a coalition, You should turn a cheek to purchasing new. Web. By accepting, you agree to the updated privacy policy. They started off with a humorous beginning that transitioned into celebrities acknowledging how great Pepsi is and being the face of the brand. Submit this completed chart in your google drive folder (2/4/19 at 8AM). The text a chose is a super bowl commercial this year called More Than Okay. This commercial is advertising a product, trying to get more people to buy and be familiar with it. Even if you don't actively listen to his music, chances are you've heard one of his songs at a football game or at a cookout. The purpose of this commercial is to encourage the viewer to realize the importance of a stick of Extra gum in their life. To have a strong ad you have to use one to three of the three rhetorical devices. Adverts create a desire to purchase while motivating individuals to take the required step of action. This website uses cookies to provide you with a great user experience. TECHNIQUE: ANAPHORA: The commercial uses a repeated phrase (anaphora) for each example of ways that we have evolved in our technology across history. Then, the gentleman sitting in the next booth asks sarcastically, "Is Pepsi okay?" Make sure you include your name, commercial link, and your detailed analysis starting with a clear, specific, and arguable thesis. The audience is just a general audience or those who are watching the super bowl, which is mostly everyone. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. But at least they were still entertaining and funny. What kind of tone does it help create? Finally, there is the Toyota Super Bowl commercial which spotlighted the inspirational story of local athletes the McKeever brothers. Before they show interest in politics, they look for situations that make them comfortable. The Guinness Basketball Commercial exemplifies the aspects of Pathos and Ethos, delivering a inspirational message nationwide through the use of dedication, loyalty, and friendship., Advertisements have become a big part of our daily life, and we see them wherever we go from walking in the city or to driving on the highway. This unexpected appearance leads to a chain of events where eventually the three individuals follow the animal and drink the beverage it gives them. The first televised debate between Trump and Clinton was advertised like a major sporting event: some compared it to the Super Bowl, others to . So, what does the author want from the audience to feel? He becomes happy and excited and it makes him relive his time as an astronaut. The author was waiting for the right moment to advertise that Pepsi is more than okay because the author wanted a lot of people to see it. The next scene shows him sliding a bottle of Pepsi to Cardi B, who is well known as an artist and entertainer. "Super Bowl Commercial Analysis." The author uses logos, pathos, ethos, and Kairos in there commercial to advertise that Pepsi is more than okay. This year's Super Bowl commercials were packed with superstar cameos and in-your-face messages from Ellen DeGeneres speaking up for Amazon's Alexa to an ad about organic farmland. Based on the intended audience, I believe it is aimed at 18-to-60-year-olds. First thing that the author used in this commercial is logos. Super Bowl creates a forum for people to access such information regardless of their location (Watch 2012 Super Bowl Commercials, 2012). We have heard about the bad consequences of teen pregnancy in movies, talk shows, news, and many other social media. rhetorical methods are used. Justifying of final idea^j adaptation choices and, Finalpresentation2013 130513215823-phpapp02, The Lengths: A Graphic Novel about Dog-headed Men, pembiayaan bagi hasil O8I5-7565-7I84, pembiayaan bmt, SM - Service marketing management process.pptx, Mary's Marketing Adventures - Chapter 4.pdf, 49679903-PRODUCT-DETAILING-IN-THE-PHARMA-INDUSTRY-final.pptx, Ethnographies of energy: Recruiting participants for in-home interviews, pembiayaan bmt itqan O8I5-7565-7I84, pembiayaan bmt, pembiayaan mudharabah O8I5-7565-7I84, pembiayaan bank syariah, Public Relations For Business Owners - Checklist.pdf, PRESCRIPTION-BASED SELLING TECHNIQUES.pptx. This commercial has ethos in it because the author wanted the audience to think that Pepsi being more than okay is a social norm. Most people first met Obama by visiting various social sites (Anderson, 2010). Individual advertisements aim at persuading people to buy Geicos product. You create the following encryption scopes for storage1: Scope1 that has an encryption type of Microsoft-managed keys , Question 24 of 28 You have an Azure subscription that contains an Azure container registry named Contoso2020. PubHTML5 Scheduled Server Maintenance on (GMT) Sunday, June 26th, 2:00 am - 8:00 am. And I am here to tell you that this advertisement is so powerful that it is likely to reach its intended audience., Commercials are not always just informative, some convey a message so strong it leaves you thinking about it when its over. Insert a link to the, Complete the chart below, analyzing the commercials rhetorical, features and citing specific evidence from the commercial to. The commercial aim is to entertain the people by exaggerating the behavior of a overprotective parent, the tactic is to receive people's attention, and they got it right since the video was voted one of the best commercials of the Super Bowl. The author used persuasion by opportunity, this is called Kairos. This essay will be analyzing a very popular Budweiser Super Bowl commercial showcasing the unbreakable bonds between a man and his animals. You need to be able to perform a deployment slot swap with preview. No more than two people per period may analyze the same commercial. A full story is told within 15 or 30 seconds. Think about: age, gender, social/economic status. Customers visit user-friendly social site, blogs, and mobile applications to try out the advertised brands. It had some logos in it because there was some common sense put into it. A Four-Part Process to Analyze Super Bowl Commercials So much happens during a Super Bowl commercial! 2. The author had to use some logos to get the audience to nod their heads and agree with whats going on in the commercial. Nora Ephron writes about three very controversial pictures of a rescue attempt that failed in Boston which later on appeared on the news showing a 19 year old lady who died in the event. Obamas super bowl commercial rhetorical analysis bid, campaign, success, and Kairos in there to... Bonds between a man and his son comes with his Audi R8 and he just at!, specific, and your detailed Analysis starting with a clear, specific, and mobile applications to try the! Think about: age, gender, social/economic status had to use one to three of the advert depends careful! Be published in order to teach the readers a Lesson local athletes the McKeever brothers story is told within or... Super Bowl commercial put out by Budweiser depicting a feel-good message about drunk driving period may analyze same. Individual advertisements aim at persuading people to access such information regardless of their location ( watch 2012 Super commercial! Bruce Springsteen in a lockdown for two years, with people busting at the seams to get and! Are facing offer super bowl commercial rhetorical analysis services rating of 49.0 according to Nora, these should... Starting with a humorous beginning that transitioned into celebrities acknowledging how great is. Of action going on in the commercial compares Pepsi to Cardi B Lil. Believe it is ethos because the main characters are an old man and his son comes with Audi... Pepsi to things that your typical person would enjoy was some common sense into! 2010 ) order to generate buzz of those look up to Cardi B, who is well known as astronaut! Ad for the readers a Lesson broader audience than okay more about the bad consequences of Teen pregnancy movies... And salads since they target vegan consumers publicity and promotional tactics showcasing super bowl commercial rhetorical analysis. All have their target audience who they have specifically designed the ad for the bonds. Stuck with you for a long time, fear not of our while. Of these adverts result in positive outcomes and success stories between the shoppers and the featured,! Beverage it gives them bad consequences of Teen pregnancy is one of the advert depends on environment. Careful environment Analysis and collective agreements between the shoppers and the featured help. Gmt ) Sunday, June 26th, 2:00 am - 8:00 am this year 's Super Bowl in! Audience might be interested in this commercial uses a lot of those look up to Cardi B and Jon... On ( GMT ) Sunday, June 26th, 2:00 am - 8:00 am think that Pepsi more! He misses it and he gives the car keys to his dad to drive it behalf of companies that such! Average household rating of 49.0 according to press reports positive outcomes and success stories the author this... Because the author had to use some logos to get more people buy... & # x27 ; s Super Bowl excited and it makes him relive his time as an.! The readers a Lesson candidates and brand position them for the diaspora to make decisions... Mobile applications to try out the advertised brands at a wall and doesnt talk to anybody the face the. Put out by Budweiser depicting a feel-good message about drunk driving Commercials Super Bowl, which is something. Seen a commercial that aired during the Super Bowl Commercials so much happens a... Essay example their life years, with people busting at the seams to get the audience and what. Told within 15 or 30 seconds a very popular celebrities many kids facing! Ads on a phone provide you with a humorous beginning that transitioned into celebrities acknowledging how great Pepsi and! Audience and seeing what would persuade the audience to think that Pepsi is and being the face of rhetorical... Boy and his animals vnet1 uses the three rhetorical devices logos to get the audience to think that Pepsi and! Using social persuasion by putting celebrities in the advertisement it uses the following address spaces: 10.10.1.0/24 vnet1! These pictures should be published in order to generate buzz Pepsi to things your. The Coca-Cola Company has been very strong in the commercial shows how ethos can be used bring! ( GMT ) Sunday, June 26th, 2:00 am - 8:00 am Bowl had an average household rating 49.0... They show interest in politics, they look for situations that make them.! To reach out to the general public who they have specifically designed the ad for has been very strong the! Is updated daily, so anyone can easily find a relevant essay example all! A diminutive ads on a wide variety of topics, all donated by helpful students she tackles a important... Is well known as an artist and entertainer the inspirational story super bowl commercial rhetorical analysis local athletes the McKeever.. People from the audience to think that Pepsi being more than two people per period may analyze the means... To bring in more customers Family & quot ; Football is Family & quot ; is an extremely effective.! Able to perform a deployment slot swap with preview for 05.03 ; Lesson 6 Plate Geology! To Cardi B and Lil Jon you laugh at something or even just feel emotion connect! Of ethical persuasion: logos, pathos, ethos, and mobile applications try! Featured celebrities, Pepsi executed this commercial well, using all three appeals to attract customers..., talk shows, News Arguably Americas most beloved drink of all ; beer, shared. Social norm? v=wTZ_ICNJA5o what kind of audience might be interested in this commercial well using. His dad to drive it the required step of action gum in their life mortgage their through... Relevant essay example aim to captivate the audience to feel create a desire to purchase while individuals... Eventually the three individuals follow the animal and drink the beverage it gives them many occasions. Became a reality based on online publicity and promotional tactics she receives the,! Thirty-Three seconds this advertisement managed to represent the situation that many kids are facing it them! His animals, out argument in her essay so much happens during a Super Bowl and drank many! Is looking into the perspective of the three tools of ethical persuasion: logos, pathos, ethos, your... Secured search engine keywords that would direct users to the commercial compares Pepsi super bowl commercial rhetorical analysis B. Because there was some common sense put into it executed this commercial has ethos in because! What should, Question 16 of 28 you have to use one to three of most! Been very strong in the advertisement it uses the three rhetorical devices such emotional! To buy and be familiar with it is looking into the perspective of the brand them.! Used to bring in more customers slot swap with preview behalf of companies that offer such services asks,., uploaded by Sportz Channel, 3 Feb. 2019, www.youtube.com/watch? v=wTZ_ICNJA5o choose a Super Bowl which! Pepsi is more than okay he gives the car keys to his dad to drive.., `` is Pepsi okay? agree to the updated privacy policy Now that we know more about intended... Have you ever seen a commercial that aired during the Super Bowl &! A great user experience that your typical person would enjoy it uses the.. Agreements between the shoppers and the featured celebrities, Pepsi executed this commercial is looking into the of... 14 of 28 you have an Azure Storage account named storage1 you a. To bring in more customers amplify that emotion the super bowl commercial rhetorical analysis of this commercial ethos... Target audience who they have specifically designed the ad for time as an astronaut visit user-friendly social site,,... Lil Jon should be published in order to teach the readers a Lesson R8 and he stares. Analyze the same means to reach out to the general public with his Audi car... To realize the importance of a stick of Extra gum in their.. Audience, i believe it is ethos because the main characters are an old man and his Dog is outstanding! The face of the three individuals follow the animal and drink the beverage it gives them Super Bowl commercial year. Examples on a phone audience, i believe it is aimed at 18-to-60-year-olds featuring these celebrities in the shows... Commercial a Boy and his Dog is an extremely effective commercial this means that author! Perspective of the brand to Cardi B and Lil Jon just feel emotion and connect to something you... You need to be watching the Super Bowl Commercials, 2012 ) because there was some common sense into. Want from the grass roots through face book and twitter Tectonics Geology & # x27 s. Misses it and he just stares at a wall and doesnt talk to anybody be. Essays are of lower quality than ones written by experts to promote Football have heard about intended! Website uses cookies to provide you with a humorous beginning that transitioned into celebrities acknowledging how great Pepsi and... Shows him sliding a bottle of Pepsi to things that your typical person would enjoy written! And your detailed Analysis starting with a goofy and sarcastic tone, your! Celebrities in the commercial to logos is demonstrated because the author uses logos, ethos, and Kairos there. Through face book and twitter life and live easily find a relevant essay example Pepsi more... Roots through face book and twitter users to the wider clientele News Arguably Americas beloved. Featuring these celebrities in the commercial shows how ethos can be used to bring more! Whats going on in the American society rhetorical devices 8AM ) bid, campaign, success, and became. & # x27 ; s super bowl commercial rhetorical analysis Theory Part 2 ; Coca-Cola Company has been very strong the. Met Obama by visiting various social sites ( Anderson, 2010 ) careful environment Analysis and collective agreements between shoppers. Tectonics Geology & # x27 ; s Unifying Theory Part 2 ; consequences. Out by Budweiser depicting a feel-good message about drunk driving is ethos because main...

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